YouTube and Halfbrick Announce Production of an Animated Fruit Ninja Series

Fruit Ninja animated YouTube series set for premiere in January 2016

AUSTRALIA, Brisbane – June 26th, 2015 – YouTube, the world’s largest online video platform, and Halfbrick, the Australian game developer behind Fruit Ninja, will together produce a slate of original Fruit Ninja-themed content for YouTube.

Halfbrick, with headquarters in Brisbane, Australia, is a top animation and entertainment content partner with YouTube. Starting with the company’s Fruit Ninja-themed channel, the two companies today announced the production of a 13 x 11 minute animated series.

“Our partnership with Halfbrick builds on the huge amount of Fruit Ninja content already available on YouTube,” said Ben Grubbs, Head of Kids and Learning, YouTube Asia Pacific.

“Fruit Ninja promotes a positive sense of humour and accessibility to players in all walks of life, and we are proud to be able to bring more of this to the YouTube community.”

The Fruit Ninja series will be highlighted in YouTube and the YouTube Kids app. The YouTube Kids App launched in the US in February this year with plans to expand to other countries in the future.

Halfbrick’s Vice President of Entertainment and Licensing Sam White said that under the deal the company would produce an initial 13 x 11 minute animated series to be shown on its existing Fruit Ninja-themed YouTube channel.

“The show will be targeted at six-to-10 year olds, for co-viewing with their parents. It will also be accessible from within Halfbrick’s Fruit Ninja games, which reach around 60 million users per month,” Mr White said.

“We will also be producing a new compilation playlist, ‘Fruit Ninja Nation’, for which we will be reaching out to the YouTube community and our players for user generated content. It will be made up of Fruit Ninja-themed live-action shorts, documentaries, developer diaries and more.”

Celebrating its fifth anniversary this year, Fruit Ninja recently cracked the 1 billion download mark across iOS and Android devices solidifying its status as a pop culture icon. The game still reaches an average of 60 million unique players per month.

Watch the Fruit Ninja YouTube Channel:

https://www.youtube.com/user/fruitninja

Media Contact Info:

Sam White
VP Entertainment & Licensing, Halfbrick US
swhite@halfbrick.com
+1 310 499 6955

About Halfbrick

Halfbrick is a professional game development studio based in Brisbane, Australia. Founded in 2001, it has developed many popular games across mobile and digital platforms including Fruit NinjaJetpack Joyride and Fish Out Of Water. For further information, please visit halfbrick.com and follow on TwitterYouTube or Facebook.

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